Aging Institute Hosts Screening of “The Alzheimer’s Project”

SPECIAL EVENT SPOTLIGHT

THE ALZHEIMER'S PROJECT features a four-part documentary series, 15 short supplemental films, a robust website, and a nationwide community-based information and outreach campaign.

THE ALZHEIMER'S PROJECT features a four-part documentary series, 15 short supplemental films, a robust website, and a nationwide community-based information and outreach campaign.

BREVARD COUNTY, FLORIDA – Every year in September, Alzheimer associations across the globe unite to recognize World Alzheimer’s Day with memory walks, open days, lectures, training courses, entertainment and conferences taking place internationally. Read about the planned events for World Alzheimer’s Day 2009 around the world.

DR. ROSEMARY LAIRD hopes caregivers will take to heart the lessons of her book, taking their oxygen first for their sake and that of the patient. They’ll be helping more than themselves. Sales of the book benefit Health First’s Leeza’s Place.

DR. ROSEMARY LAIRD hopes caregivers will take to heart the lessons of her book, taking their oxygen first for their sake and that of the patient. They’ll be helping more than themselves. Sales of the book benefit Health First’s Leeza’s Place.

In recognition of World Alzheimer’s Day 2009, The Health First Aging Institute hosted a special screening and discussion of HBO’s “The Alzheimer’s Project.”

The festivities were held Sept. 19, at the Holmes Regional Medical Center Auditorium, 1350 South Hickory St. in Melbourne.

Dr. Rosemary Laird, the founding Medical Director of the Health First Aging Institute, was on hand to lead the discussion. Dr. Laird recently collaborated with TV talk show host Leeza Gibbons and Dr. James Huysman, a Miami-based psychologist, to write “Take Your Oxygen First,” a guide for caregivers to protect their health and happiness while caring for a loved one with memory loss.

Gibbons wrote the book to help caregivers after her mother was diagnosed with Alzheimer’s disease at age 63. “Take Your Oxygen First” was be available for purchase, with all proceeds benefiting Health First’s Leeza’s Place, and an autograph session with Dr. Laird followed the program.

About HBO’s “The Alzheimer’s Project”

THE ALZHEIMER’S PROJECT is a presentation of HBO Documentary Films and the National Institute on Aging at the National Institutes of Health in association with the Alzheimer’s Association®, Fidelity® Charitable Gift Fund, and Geoffrey Beene Gives Back® Alzheimer’s Initiative. The series’ producer is John Hoffman; the executive producers are Sheila Nevins and Maria Shriver.

One of the most devastating forms of memory loss is Alzheimer’s disease, an irreversible and progressive brain disorder that slowly destroys memory and thinking skills. Today, Alzheimer’s is the second most-feared illness in America, following cancer, and may affect as many as five million Americans. As the baby-boom generation moves through retirement, that number could soar to more than 11 million by 2040, and have a huge economic impact on America’s already fragile healthcare system.

While there is no cure for the disease, THE ALZHEIMER’S PROJECT shows there is now genuine reason to be optimistic about the future. Created by the award-winning team behind HBO’s acclaimed “Addiction” project, this multi-platform series takes a close look at groundbreaking discoveries made by the country’s leading scientists, as well as the effects of this debilitating and fatal disease both on those with Alzheimer’s and on their families.

September is when Alzheimer organizations from around the world work together to raise awareness of the disease.

September is when Alzheimer organizations from around the world work together to raise awareness of the disease.

Scientific research is gaining momentum in discovering ways to treat and possibly prevent Alzheimer’s. Aiming to bring a new understanding, THE ALZHEIMER’S PROJECT features a four-part documentary series, 15 short supplemental films, a robust website, and a nationwide community-based information and outreach campaign.

A book published by Public Affairs Books was developed by the producers as a companion to the project. HBO will use all of its platforms, including the HBO main service, multiplex channels, HBO On Demand, HBO Podcasts, hbo.com, HBO Channel on YouTube, and DVD sales to support the project. In addition, all films will stream free of charge on hbo.com and will be offered for free on multiple platforms by participating television service providers.

“The Alzheimer’s research community welcomed the opportunity to collaborate with HBO, seeking to raise new awareness and understanding of this devastating disease,” says Richard J. Hodes, M.D., director of the National Institute on Aging, the component of the National Institutes of Health leading the federal Alzheimer’s disease research program. “There is a compelling story to tell of scientific discovery, of research advances and challenges, and of the human faces behind the disease.”

The first of the four documentaries in THE ALZHEIMER’S PROJECT is “The Memory Loss Tapes”, which provides an up-close and personal look at seven individuals living with Alzheimer’s, across the full spectrum of the progression of the disease. “Momentum In Science” is a two-part state-of-the-science film that takes viewers inside the laboratories and clinics of 25 leading scientists and physicians, revealing some of the most cutting-edge research advances. “‘Grandpa, Do You Know Who I Am?’ with Maria Shriver” captures what it means to be a child or grandchild of one with Alzheimer’s, while “Caregivers” highlights the sacrifices and successes of people who experience their loved one’s descent into dementia.

alzheimers-56-wCLICK HERE FOR RELATED STORY

Is it Alzheimer’s Disease? A Q&A with Dr. Rosemary Laird.

  • http://www.icarastudy.com kylie@icarastudy

    The HBO special, “The Alzheimer’s Project” shows why clinical studies are so important. There is a current study that explores if Bapineuzumab (Bapi), an investigational drug mentioned in the HBO special, can help slow the progression of Alzheimer’s disease. Patients and families affected by Alzheimer’s can visit http://www.icarastudy.com to see if they might be eligible to enroll.

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